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VATA
We’re super excited to share our brand, Vata, with you. “Vata” means “together” in Fijian, and it perfectly captures our belief that we can accomplish so much more together.
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When Crandall lived in Fiji, he experienced life in its simplest form- on dirt floors, without running water or electricity. Watching the locals work together was a humbling experience. Their generosity, knowing they would give the shirt off their backs if you asked. This spirit of community and kindness left a lasting impression on him.
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Vision
Our goal is to help bring people together, no matter their circumstances. We believe that everyone deserves connection and a sense of belonging.
Here’s to all the amazing things we’ll achieve Vata!
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